Tag Archives: Recruitment

A Ramble: On Social Recruitment & LinkedIn Publisher

26 Feb

This morning I came into work and do what I always do as person, who works in the recruitment space, I headed over to my LinkedIn.

I hover over the 4 new notifications and in there I see one that says I’m Hiring. Now this made me think 1 of a few things

  • My contract is about to end let me see what this is about
  • Oh no he didn’t just post a job on LinkedIn publisher
  • Maybe it’s a post about how to hire people

My gut was resting with option 2 so I clicked as the curiosity got the better of me.

In fact a fair amount of people clicked on the post and as I got to it and found that the only thing on the post was a link to the job profile rage started to take over.

 NO

Of all the things, of all the stupid things you can do this has got to be one of them at least if they’d put something on the post but just a link, really?

As recruiters you are expected to think of new avenues to contact candidates but this, this is just broadcasting which I know is also needed to an extent but Publisher is simply not the place to post just a link.
Use your news feed, use your company page but do not use publisher.

For those of us who are trying desperately to get people in recruitment to embrace digital and new platforms this is an example of someone who still hasn’t understood.

I may be coming across harsh as the person might have no idea what they are doing (obviously) but can you risk that anymore in this day and age? Personally no, you can’t.

I learnt the hard way early on that some things are ok to do and others are not ok to do. Every time I take on a new role where I become the recruiting voice for the company I have to stop and think; if I was on the receiving end of this bit of information how would I take it, would I be impressed? Would I want to read it? Would I think it’s relevant to the business and what they stand for?

I spend a lot of my time trying to educate as well as create content for businesses, there are a lot of people passionate about finding new ways to engage with candidates, no sorry they aren’t new ways, they have always been the way to engage, conversation, knowledge, ease of access to the information they require, the ease of access to information anyone requires be them a candidate or not.

That is the beauty of the digital world, the fundamental psychology behind selling, marketing, brand presence whatever you want to call it is that story telling the ability to invite people into the conversation and if they don’t know it to educate them. Stuff like this gives Employer Brand, Recruitment Marketing, EVP whatever you chose to call it a bad name.

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Social Recruitment Ramble

6 Feb

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I’ve been out of the HR or Social Media blog posts for a while, I’ve been filling you with tales of the London commute but I’m going to take a break this week to ramble in the old style about something more HR And Social Focused.

A few years ago when I got into recruitment I was maybe lucky that it was within a social agency, by that I don’t simply mean a social media agency but one where the people employed actually interacted with each other via social media. I picked up quickly what to and what not to do on social, although I had learned a hard lesson in my pervious role that sometimes having an opinion and a vindictive boss isn’t the best combination so maybe I had a head start on the what not to do in social. Never the less I threw myself Into what was then really the start of social recruitment becoming more common.

Fast forward a few years and I still can not believe how many people in the recruitment and HR remit simply do not understand how or why social media channels are a great way of attracting candidates or why it’s used as an engagement tool.

It also doesn’t really make a blind bit of difference if you are inhouse or agency side the tools, the platforms stay the same, the technique not dissimilar from one side of the fence to the other.

Yet there are still hundreds of social recruitment seminars, training session and conferences. I understand they serve a need and while a lot of these events are great and I sill attend a few to see if I can pick up some new ideas, a bit like social media week the topics stay the same, the conversations are the same, the questions asked are the same.

It often feels that nothing has moved forward that people still haven’t grasped the concept that social media is here to stay and unless you are using it properly, unless you embrace it (not just Linkedin) you won’t ever move ahead of the early adopters.

Yes this might make me seem harsh but no one sat me down and took me through a ‘how to’ when it came to social, I learnt and drew on my common sense to develop the skills I needed in order to do my job. I am not claiming to be an expert but I do wonder that with everything in a business being exposed more and more across social, how HR and recruiters often view social media needs to change, it is a marketing tool, it is a commercial function and sadly it can often have an ROI of some sort attached to it. HR & Recruitment is often more the face of the business more than any other function, social needs to stop being seen as something separate, something someone else will do for you.

Recruitment the poor relation of HR?

3 Sep

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I have been thinking recently about the difference there is in recruitment and HR. I mean there really does seem to be a difference. Most ‘hr’ people don’t seem to bag it up as a HR discipline…. Unless it’s called Talent management which is just a cover word for guess what ….. Oh yeah recruitment.

I’m not saying I am the best qualified to start this debate but I have worked across a variety of HR disciplines and I can honestly say I had never found it to hard to move from one to the other until I hit recruitment. It seems once you call down that rabbit hole there is no coming out of it easily and especially back out into a more generalist HR role.

I’ll be honest this really bothers me that the department that are supposed to be all about people and development seem to be very narrow in who they actually want.

What’s maybe more interesting are the people who do fall into recruitment know they are going to face a challenge when they decide its time to move on to something else, it seems everyone knows the trap, the unwritten thing about being in recruitment that makes you almost the poor relation to everything else in HR …. But why?

We is HR so difficult for those in it to move around without the speculation of someone in the other discipline?
Maybe I’ve had a different experience to others but something makes me think I’m not alone in having felt bottle necked in HR more importantly in Recruitment