A Ramble on turning 30

11 Jan

Today seems like a good day to have a ramble. A ramble on turning 30…… yup that’s right
   
 

I wrote a post 5 years back now about getting older and how I was looking forward to it. In all honesty the 5 years between then and now have flown by in a mixture of jobs, moving to London, losing loved ones, watching loved ones get married, have kids and yup still being a total failure when it comes to dating J 

The 25 year old version of me would probably have seen my life different at 30 and more in line with society. You know …. Married, kids, house and while my face book feed is full of my friends doing all these things. I am not envious of them (ok sometimes I am) but generally I look at my little lot and think ok. It’s starting. Life, I mean. As I want it to be not as anyone else thinks it should be and that makes me Happy. But let’s reflect.

So Marriage ……. Yeah, I wake up more and more to 30 messages in a WhatsApp group about the best wedding diets! While I love a good wedding and love going along to support my friends while they buy ‘that dress’ or pick the perfect venue, I have come to realise just how much the thing cost. I mean and to be honest right now that puts me right off (yes I can hear people going it’s because you’ve not found the right person. I think it’s just because I would rather spend £10K on something else) not to mention the torture my friends seem to put themselves through on random wedding diets.

Ok, Kids. I love Kids. Here is what I hate, the stigma around being a women in my 30’s and not being settled or having kids. If you don’t know what I mean then you live in a very different world to most of us. “That body clock is ticking” can’t even begin to tell you how many times I hear that said to me. I have a constant desire to punch those people in the face.

Houses…. I read an interesting article about my generation AKA those born in the 80’s especially the first half of it. We are apparently the generation who are the worse off than any. We went into Uni and came out with debt into one of the worse recessions. Our starting salaries would be laughed at by any grad now, most of us where just happy to either have a job, bummed off travelling or suddenly went back to do that masters you didn’t want to do. We are behind the curve and due to the slow rise in our income we have taken longer to pay debts off. Now of course this rule doesn’t apply to all but it does to a large proportion of my friends. So we will get there. J

The biggest change for me was getting a job I enjoy and is permanent. For all of those who have helped me I guess I am finally starting to see I can do what you saw in me a long time back and I am lucky to have a boss who also believes in me.

I guess what I learnt in the last 5 years is I am at an age where I hope things will all start to fall in place, they certainly feel that way. I am done with the pressures of worrying about my life compared to everyone around me. I am getting there in my own little steps and what will be will be.

 

Engaging or being engaged – The battle of content 

19 Jul

I am currently on holiday and out of no where the sudden importance of the slight difference in semantic between Engaging and Engaged came to me. Maybe it’s too much sun but her me out. 

In recent months I have noticed lots of articles about brands and trying to force customers to engage with them.

Example 1. Robinsons – what on earth was the 30 second clip for Wimbledon … It looked like something I’d put together on an old Mac! It was not nostalgic or worth the money paid for it!! 

Example 2. Instagram ….. For the love of God i do not have an Audi or a Samsung phone I feel spammed and highly unengaged with both you and the brands you push! 

I am now in a role which means how we engage with (in my case candidates) falls at my feet. Granted the larger strategy isn’t mine but I’ve been trying to get people to understand that in a digital world candidates don’t all what the same thing. Everything is quick and fast, not all job seekers want to be forcefully engaged with. 

When people ask me to describe my job I guess the best way I can explain it is that I am a brand manager but rather than selling the product the company makes I help recruiters and hiring managers sell the business.

Stepping away a bit from this ….. Who ‘wants’ to be sold something? Well no one, not really. Who has been to a market in Turkey for example and there are people persuading you to buy, following you around, arms thrust out almost begging. Buy this…… Ok but why should I buy this? 

In this day and age if someone wants to buy something they will go and google it, read a review, ask a friend or ask Facebook and Twitter. We do it for everything including jobs. Now I know there is glass door and people can rate your company and the experiences they have with but is that painting the real picture? Maybe. Personally I’m more likely to write something bad than good because good is forgotten faster than bad. 

So where does that leave me when I have to think about how we get people to want to come and work for a company with a savvy workforce where the market that is quite honestly saturated in a lot of industries. How do you compete?

Personally I don’t want to force people to be engaged with the brand I want them to find us engaging. Why? Because being engaging buys more trust they want to know about you and what you have to say. Aka; The art of story telling but not with the sole purpose to sell. With the purpose to be that engaging company. 

I’m not always interested in the conversion levels I’m interested in what people think and say about the brand. I want them to stop and think wow they know their shit. They have real people who do real stuff and they like where they are. What’s more, stop all the high flyer bullshit focus, focus on some of the other people, give some of your less engaged people the reason to love your brand as well. Why? Because people buy people and any person employed by you chose you at one point for a reason they found you, your job the opportunities engaging (and likely the remuneration as well) they should be advocates. It should be coming from them, not just the be engaged with this crap I keep seeing at the moment. 

What’s my point? That I will continue to try and get ppl to think about the content that they put out even if it’s just s job advert. Why? Simple. I ask our community manager one question every time she asks me to check content, if I was the person on the receiving end of this ….. What would I think, feel, see and hear and why am I getting this? 

Engaging or being Engaged- The battle of content 

18 Jul

I am currently on holiday and out of no where the sudden importance of the slight difference in semantic between Engaging and Engaged came to me. Maybe it’s too much sun but her me out. 

In recent months I have noticed lots of articles about brands and trying to force customers to engage with them.
Example 1. Robinsons – what on earth was the 30 second clip for Wimbledon … It looked like something I’d put together on an old Mac! It was not nostalgic or worth the money paid for it!! If you’ve not seen it go to YouTube (I’m on holiday after all) 

Example 2. Instagram ….. For the love of God i do not have an Audi or a Samsung phone I feel spammed and highly unengaged with both you and the brands you push! 
I am now in a role which means how we engage with (in my case candidates) falls at my feet. Granted the larger strategy isn’t mine but I’ve been trying to get people to understand that in a digital world candidates don’t all what the same thing. Everything is quick and fast, not all job seekers want to be forcefully engaged with. 
When people ask me to describe my job I guess the best way I can explain it is that I am a brand manager but rather than selling the product the company makes I help recruiters and hiring managers sell the business. 
Stepping away a bit from this ….. Who ‘wants’ to be sold something? Well no one, not really. Who has been to a market in Turkey for example and there are people persuading you to buy, following you around, arms thrust out almost begging. Buy this…… Ok but why should I buy this? 
In this day and age if someone wants to buy something they will go and google it, read a review, ask a friend or ask Facebook and Twitter. We do it for everything including jobs. Now I know there is glass door and people can rate your company and the experiences they have with but is that painting the real picture? Maybe. Personally I’m more likely to write something bad than good because good is forgotten faster than bad. 
So where does that leave me when I have to think about how we get people to want to come and work for a company with a savvy workforce where the market that is quite honestly saturated in a lot of industries. How do you compete? 
Personally I don’t want to force people to be engaged with the brand I want them to find us engaging. Why? Because being engaging buys more trust they want to know about you and what you have to say. Aka; The art of story telling but not with the sole purpose to sell. With the purpose to be that engaging company.
I’m not always interested in the conversion levels I’m interested in what people think and say about the brand. I want them to stop and think wow they know their shit. They have real people who do real stuff and they like where they are. What’s more, stop all the high flyer bullshit focus, focus on some of the other people, give some of your less engaged people the reason to love your brand as well. Why? Because people buy people and any person employed by you chose you at one point for a reason they found you, your job the opportunities engaging (and likely the remuneration as well) they should be advocates. It should be coming from them, not just the be engaged with this crap I keep seeing at the moment. 

What’s my point? That I will continue to try and get ppl to think about the content that they put out even if it’s just s job advert. Why? Simple. I ask our community manager one question every time she asks me to check content, if I was the person on the receiving end of this ….. What would I think, feel, see and hear and why am I getting this? 

A Ramble: On Social Recruitment & LinkedIn Publisher

26 Feb

This morning I came into work and do what I always do as person, who works in the recruitment space, I headed over to my LinkedIn.

I hover over the 4 new notifications and in there I see one that says I’m Hiring. Now this made me think 1 of a few things

  • My contract is about to end let me see what this is about
  • Oh no he didn’t just post a job on LinkedIn publisher
  • Maybe it’s a post about how to hire people

My gut was resting with option 2 so I clicked as the curiosity got the better of me.

In fact a fair amount of people clicked on the post and as I got to it and found that the only thing on the post was a link to the job profile rage started to take over.

 NO

Of all the things, of all the stupid things you can do this has got to be one of them at least if they’d put something on the post but just a link, really?

As recruiters you are expected to think of new avenues to contact candidates but this, this is just broadcasting which I know is also needed to an extent but Publisher is simply not the place to post just a link.
Use your news feed, use your company page but do not use publisher.

For those of us who are trying desperately to get people in recruitment to embrace digital and new platforms this is an example of someone who still hasn’t understood.

I may be coming across harsh as the person might have no idea what they are doing (obviously) but can you risk that anymore in this day and age? Personally no, you can’t.

I learnt the hard way early on that some things are ok to do and others are not ok to do. Every time I take on a new role where I become the recruiting voice for the company I have to stop and think; if I was on the receiving end of this bit of information how would I take it, would I be impressed? Would I want to read it? Would I think it’s relevant to the business and what they stand for?

I spend a lot of my time trying to educate as well as create content for businesses, there are a lot of people passionate about finding new ways to engage with candidates, no sorry they aren’t new ways, they have always been the way to engage, conversation, knowledge, ease of access to the information they require, the ease of access to information anyone requires be them a candidate or not.

That is the beauty of the digital world, the fundamental psychology behind selling, marketing, brand presence whatever you want to call it is that story telling the ability to invite people into the conversation and if they don’t know it to educate them. Stuff like this gives Employer Brand, Recruitment Marketing, EVP whatever you chose to call it a bad name.

Fun Friday Music 2 – The Cover’s Edition

16 Jan

Happy Friday Everyone.

We are half way through January already and it’s been a hard week.
Arriving home annoyed that I had forgotten my socks for the gym one night this week I plugged in to a random playlist on spotify that was all acoustic cover songs.

It got me to thinking about some acoustic cover songs that weren’t on there (from what I could see) that I really enjoy. Not maybe so much as the original but I think they have done the song justice.

Let me know what you think.

p.s sorry the videos are rubbish, cover songs don’t get nice shiny videos all the time.

1) How Sweet It Is – Julia Stone. If you have never heard this lady and her brother you really should get them in your life. Julia and Angus Stone.

2) Lets Dance – Paula Flynn. I came across this at uni and its one of my all time fav Bowie songs but I enjoyed this cover a lot. (sorry the video really is not ideal)

3) Walking On Sunshine – Sam Amidon. I have no idea how I came across this but I like his voice and its perfect to listen to through headphone on a sunny walk (no pun intended)

4) Across The Universe – Fiona Apple. I fell in love with this cover many moons ago when the film Pleasentville came out. There have been many Beatles covers over the years but this is just beautiful.

5) Wonderwall – Ryan Adams. This is one of the only songs I ever really liked from Oasis but this, this version is stunning and haunting and how you wish someone would feel about you forever.

Fun Friday Music. 1.

9 Jan

New year and all that and after a random conversation with my friend Gareth about a new Belle and Sebastian song I came across that he wasn’t aware of. I have an even dearer friend of mine Kellen who I have always had a mix tape obsession with. We’ve moved onto spotify shared lists so some of these will be my finds and loves some might be his introduction of an song/artist to me. Either way I thought I’d start this up again. The Friday music posts.

Not sure many of you listened to it in the first place but here goes nothing.

1) The Party Lines – Belle and Sebastian. One slightly funked up song for them, catchy and old skool vibe. Love it, can’t help but tap a foot along.

2) Fade out lines – The Avener

Wasn’t looking for this at all, I was looking for some dance song I heard on radio 1 and came across this. Beat had me within the first seconds and had to listen to the rest.

3) Wouldn’t it be good – Nik Kershaw

Before you all judge me, I simply don’t care. This came on the radio while driving to my granny’s at the weekend and it reminded of my first car mix cd someone made me after I passed my test a over 10 years ago, turn it up, sing and don’t feel guilty for knowing the words.

Happy Friday

Snapchat Recruitment?

18 Dec

Snapchat-Feature-ImageForgive me for some of this post might come across as ignorant and some of it might be a random thought farfetched for right now you will think me a little mad (I am mad)

At the moment I am sleeping badly, waking up at all hours; the other night about 2 am I woke up to a Snapchat on my phone. In the haze of half sleep I had an Idea; would Snapchat be a good platform to use for recruitment.

Hear me out; there are a million new ways of ‘doing’ interviews with candidates that makes life easier for lots of people. The rise of the video interview seems to be the ‘in thing’ (alongside big data recruitment, whole other thing). For those of you who don’t know what I mean, this is the next level of skype interviews where you can pre-program questions of your choice, amount of questions and even up to the amount of time the candidate has to answer said questions, but what next?

Here is where I plead ignorance mainly due to not using Snapchat for anything other than personal use. Snapchat is currently used for brands to promote events, products etc. why could you not use it for the same purpose for brand/employer brand awareness? I get it’s a bit of a random way of getting the message out and I’m not sure if it’s targeted or not but I’m sure as time goes on it will get more and more targeted.

As recruiters we hold a lot of numbers of candidates, I know a lot of recruiters who text candidates a lot (not in that way, maybe some in that way) but with all this information surely it can be used to be more innovative with the way we reach out to people?

Aware I sound mad now, but I do think there is something in it, someone might even be doing it already; I’d love to know if you are.

If not then I think it is something likely to happen further down the line and something to bear in mind.