I’ve been mulling over how to write this post for some time now and think I have finally found a way to write it.
In my last role I was giving career advice to people who wanted to get into the marketing & advertising space. Because of the area of expertise the company had it made it more niche therefor attracting individuals that were usually more interested in the area of expertise rather than the marketing and advertising element.
I begun to notice that even though both places id last worked fundamentally did similar things there was a disconnect between these applicants and those who I’d met in my previous place.
The thing that struck me the most with the way marketing, branding and advertising campaigns having to be inclusive of a social element, these Graduates didn’t really have a grasp on social media or the digital world.
Minimum percentage were on LinkedIn or knew how to use it……
Minimum percentage were actively using twitter as a network tool …..
I didn’t get started on the other platforms with them through fear they might look at me like I was mad. However it got me wondering the Graduates that don’t want to work in the social/digital space are they really understanding how to use it for benefit, approach and understand its new found importance in any business regardless of sector and role?
I don’t think they do, i think for a percentage the area of expertise the business has is the important part first. I think we potentially at the moment imposing that social element upon them because we as HR professionals are also expected to know who to attract and retain people regardless of sector via social media.
Those HR professionals who have embrace social media and use it as a tool of attraction and interaction, I think are missing a group of graduates who we assume, maybe incorrectly expect to be ‘social media savvy’ because we believe we are.
Maybe this approach and expectation for the moment doesn’t fit all sectors and businesses in their bid to be more transparent and ‘social’ should really think if the business is ready for it, especially in terms of attraction, if your business/sector isn’t ready for it yet…..don’t do it until you are because then you will be able to do it well.